Jul 20
27
My team and I at TopRank Marketing are happy to announce the 2020 State of B2B Influencer Marketing Report ! Influencer Marketing has fast accelerated as a topic over the past few years with B2C influencers and brands getting the majority of attention. While consumer focused influencers have been impacted during the COVID-19 pandemic, B2B is a different story. Whether in times of crisis or in competitive markets, B2B marketers are challenged to reach distracted buyers and create meaningful experiences that inspire trust, confidence and action
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2020 State of B2B Influencer Marketing Report from TopRank Marketing